The goal

Showcase 6 titles at E3, 2 as AAA listed, balancing the needs of the publisher and the IP itself.

The Big Idea

A multi-faceted space, giving each title their own physical and digital space to market their games and accommodate their guests in an efficient way. Provide each title with individual branded on-screen graphic packages and unify the entire space with an overhead video screen carrying trailers for all the titles.

The Results

An elegant space that delivered on the goal to represent the overall brand and individual titles equally well.

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