The goal

Design an experience to chronicle the role STC plays as a digital enabler of society, and demonstrate it is more than a Telco operator, all within a 300 sq m space.

The Big Idea

Tell the story of STC by creating a multi-tech, highly sensory experience taking you on a journey of how STC helped shape Saudi society through the ages—from the advent of the 1st telecom network in Saudi Arabia, to the present day infrastructure necessary to host international events, culminating in a future-vision of a highly digitized, connected Saudi society.

The Results

The space was considered the most interactive experience STC had delivered in their face-to-face marketing efforts over the years.

Explore the possibilities with Envy Create, where experiential events become extraordinary adventures.