The goal

Develop an immersive environment to introduce the Jurassic World Evolution Title to industry and media at E3.

The Big Idea

Design a highly thematic environment, emulating scenes from the Jurassic World movie, including the iconic entry gates to welcome visitors. Curate a guest experience that involves guests being scanned into the park (or lab) with a unique ID, introduce them to game play via a theater presentation and then let them play the game on PC and console deeper within the park.

The Results

The space was widely acclaimed – receiving a design and experience award – from media, industry partners, consumers and distributors.

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