The goal

Create a true money-can't-buy experience for it’s key audience that delivers on the brand attributes and ideals of Fortnite.

The Big Idea

Create a ‘rave style’ event vibe in an unknown venue at an unexpected location, to create a huge chatter throughout the industry and so that everyone wants to attend and are jealous of those who were lucky enough to receive tickets.

The Results

The experience was phenomenal, validated by the common statement from those who attended…“this was the greatest event they attended in their lives” and they would “never forget it or Epic for inviting them”.

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