The goal

Help customers at retail choose the best Fitbit for them from an extensive product range.

The Big Idea

Create an attractive, engaging, self-guided interactive experience that enables ANY consumer (or retail assist) to identify their lifestyle, and passion points, thus auto-generating recommendations of the best product fit. The recommendations then enable the consumer to try on whichever device they wish, triggering more interactive content supporting the products key features and lifestyle fit to close the sale.

The Results

This retail experience drove sales to new record levels in the locations where they were featured and was then extended to multiple formats and purposes, becoming a true multichannel solution.

Explore the possibilities with Envy Create, where experiential events become extraordinary adventures.